One Design Approach, Applied to Each Community

Choosing among Optima’s communities often comes down to geography: a preference for Streeterville’s density, Lakeview’s neighborhood feel, Wilmette’s quiet streets, Old Town Scottsdale’s walkability, or the open setting of North Scottsdale. Whichever community a resident chooses, they are choosing into the same design and service standards. Every Optima property is designed, built, and managed under one roof, so decisions about materials, proportion, and detail are made with the same approach from project to project. Each property is distinctive and customized to its physical location, with shared signature aesthetics including strong geometric shapes, inherently beautiful building materials and open, flexible floor plans. Residents who have lived in more than one Optima community often notice this consistency first.

Art Across the Communities

Art carries through the portfolio in a similar way. Original pieces appear throughout common spaces across multiple communities, much of it drawn from the same body of work. A resident transitioning from one Optima address to another will find a familiar sense of place through carefully curated art and design. Works inspired by renowned contemporary artists such as Miró, Calder, and Rothko, paired with sculptural furnishings from Design Within Reach, create a refined aesthetic that extends across communities. This thoughtful consistency reinforces the Optima experience, where every artwork, furnishing, and shared space is selected with purpose, reflecting the same commitment to exceptional design at every address.

Consistent Service Standards

Service standards are consistent as well. Every community is managed with the same attention to responsiveness and upkeep, so residents can expect a similar baseline of care whether they live in Chicago or a Scottsdale community. Fitness spaces, pools, and other shared amenities vary in layout from property to property, but they are maintained and made available to the same standard, meant for daily use rather than occasional access.

What Stays the Same From Property to Property

Each Optima community responds to its own setting, and daily life looks different depending on location. What stays consistent is the underlying approach: design built to last, art and craftsmanship integrated into everyday spaces, and a standard of service that residents can rely on at any Optima address.

Explore our communities to see this consistency in person.